S.
SHUGAR.MEDIA AMSTERDAM · B.V.
VERIFIED CASE DOSSIERS · Q1 2025 – Q4 2026

Work that moves revenue,
not vanity metrics.

Explore how we leverage native European creative production, strict TikTok-only media buying, and server-side conversion telemetry to engineer compounding scale for high-growth brands.

E-COMMERCE & D2C GERMANY & NETHERLANDS

Aura Botanica: Scaling from €45,000/mo to €320,000/mo at 4.2x ROAS

The Challenge: Aura Botanica had hit a severe plateau on Meta with customer acquisition costs hovering around €44 per order. Traditional static photography and glossy agency commercial video failed completely on TikTok, generating near-instant bounce rates.

The Shugar Strategy:

  • 01. Kinfolk-Style Tactile UGC: Cast 8 natural-aesthetic creators in Amsterdam. Produced 32 hook variants focusing on sensorial ASMR textures (pipette drops, travertine stone lighting).
  • 02. TikTok Shop & Spark Ads: Whitelisted creator accounts via authorization codes for authenticity. Deployed strict TikTok-only placement with zero Pangle leakage.
  • 03. Bid Ladder Pacing: Deployed 12 adgroups tiered from €14 to €22 bids to consistently capture highest-propensity beauty buyers without overpaying.
+611%
Revenue Growth
4.2x
Blended ROAS
€19.40
Target CPA
Aura Botanica Performance Creative Campaign
Winning Creative Concept #04
Retention at 6s: 58.4% (Industry Avg: 18%) · 7.2x First-Order ROAS
Nordic Vault Fintech Mobile App
Native Skit Creative #12
Install-to-KYC Ratio: 64.2% · App Store #3 Finance in Sweden
MOBILE APP & FINTECH UK, SWEDEN & DENMARK

Nordic Vault: 185,000 KYC Signups with -42% Cost Per Install

The Challenge: FinTech user acquisition in Northern Europe is notoriously expensive. Traditional corporate banking ads were ignored by 22-35 year olds, resulting in high uninstall rates before completing identity verification.

The Shugar Strategy:

  • 01. Relatable Street Financial Skits: Shot dynamic on-the-street interviews and satirical "bad banking advice" skits with local Dutch and Nordic creators.
  • 02. Deep Funnel SKAN 4.0 Optimization: Configured postbacks to optimize not just for app install, but for completed identity check (KYC) within 24 hours.
  • 03. Multi-App Sharding Architecture: Distributed volume across isolated TikTok developer app credentials to avoid platform throttling.
185K
Verified Users
-42%
CPI Reduction
68%
D-30 Retention
D2C SUSTAINABLE FASHION BENELUX, FRANCE & UK

Oost Living: Scaling High-Ticket Modular Goods to 5.8x Blended ROAS

The Challenge: With an average order value above €340, standard impulse-buy TikTok strategies resulted in high cart abandonments and inconsistent conversion rates.

The Shugar Strategy:

  • 01. Architectural Material Walkthroughs: Showcased the technical craftsmanship and modular assembly in Amsterdam canal apartments and NDSM wharf studios.
  • 02. Dynamic Product Ads (DPA) Retargeting: Retargeted engaged video viewers with exact colorways they lingered on using synchronized TikTok catalog feeds.
  • 03. Smart+ 2027 Bundling: Bundled 10 distinct styling angles per ad container, allowing the machine learning algorithm to dynamically serve the perfect hook.
5.8x
Blended ROAS
€340
Average Order
+240%
MoM Scale
Oost Living High Fashion Campaign
High-Key Editorial Walkthrough #02
Conversion Rate: 3.84% (High Ticket) · 9.4x Dynamic Retargeting ROAS

Ready to see these numbers on your brand's balance sheet?

Book an architectural growth audit with our managing partners at Keizersgracht 482, Amsterdam.