S.
SHUGAR.MEDIA AMSTERDAM · B.V.
OUR STORY & PHILOSOPHY

Where Dutch design clarity meets
algorithmic media buying.

Founded in Amsterdam, Shugar Media B.V. was born out of frustration with two extremes in the advertising world: creative agencies that produce award-winning videos with zero understanding of media buying mathematics, and media agencies that burn millions running sterile, uninspired ads.

We combined both worlds into a single agile studio. We write, cast, direct, and edit high-velocity performance video in-house, then deploy it through our proprietary TikTok Marketing API infrastructure to engineer sustainable, compounding scale.

Shugar Media Amsterdam Leadership Team
Leadership at Keizersgracht 482
Saskia van der Meer & Lars de Vries · Amsterdam
Key Leadership

The Partners Running Your Campaigns

SM

Saskia van der Meer

Managing Partner & Creative Director

Former creative director at top European design boutiques. Specializes in 9:16 hook psychology, tactile product styling, and high-converting visual storytelling.

Amsterdam · Gerrit Rietveld Academie Alum
LV

Lars de Vries

Head of Media Buying & API Architecture

Ex-quant software engineer turned media buyer. Architect of the Shugar Bid Ladder algorithm and our direct TikTok Marketing API v1.3 integration suite.

Amsterdam · TU Delft Computer Science
ER

Elena Rossi

Head of Creator Castings & UGC Lab

Manages our verified network of 120+ creators across the Netherlands, Germany, France, and the UK. Oversees live studio filming and rapid hook iterations.

Amsterdam · 6+ Years European Influencer Casting
Entity Type
Besloten Vennootschap
Dutch B.V. Entity
Commercial Register
KvK 89412085
Amsterdam Chamber of Commerce
VAT / BTW ID
NL865123948B01
Belastingdienst Netherlands
Jurisdiction
Amsterdam Court
Dutch Civil Law (Burgerlijk Wetboek)